ERT Formula E Team announces partnership with luxury watchmaker Chronoswiss, highlighting Formula E's growing appeal

The ERT Formula E Team is thrilled to announce a dynamic new partnership with Chronoswiss, a leading Swiss watchmaker renowned for its "Modern Mechanical" philosophy. This agreement signifies a major step forward for both ERT and Formula E, showcasing the growing allure of the World Championship and its alignment with luxury brands.

“We are incredibly excited to welcome Chronoswiss onboard as our Official Watch Partner,” said Alex Hui Team Principal of ERT Formula E Team. “Chronoswiss's decision to enter Formula E speaks volumes about the series' growing influence and its commitment to the future of mobility. Their association with ERT further validates Formula E's position at the forefront of technological innovation and environmental sustainability, values that resonate deeply with both our team and our passionate fanbase.”

The partnership will see Chronoswiss branding prominently displayed on key touchpoints throughout the ERT Formula E team environment. This will include prominent placement on the car mirrors, nose cone, and drivers' gloves, ensuring maximum visibility during races. Chronoswiss branding will also be integrated throughout the team environment, further solidifying the partnership.

“This collaboration is a perfect marriage of high-performance engineering and the art of luxury watchmaking,” said Oliver Ebstein, CEO and Owner of Chronoswiss. “ERT's position as a successful independent team in such a competitive championship embodies the pioneering spirit that Chronoswiss cherishes. Together, we will redefine luxury and innovation within the world of motorsport.”